The
Atlantic
Experience: Bermuda

Bermuda is often perceived as a summer beach destination, but the island has the assets to position itself as the year-round ocean adventure and luxury escape for North American travelers.

The Opportunity

Within a 2-4 hour flight of East Coast North America lies the northernmost coral reef in the world, hundreds of shipwrecks, and the Atlantic whale migration route. Yet most travellers still think of Bermuda as just a beach destination.

Storytelling points

⌖ Short flight from major US & Canadian cities
⌖ Northernmost coral reef in the world
⌖ Whale migration corridor (March–April)
⌖ Shipwreck capital of the Atlantic
⌖ Luxury hospitality infrastructure
⌖ Authentic Bermudian culture

The Strategy

Define a distinct identity
Position Bermuda as a world-class Atlantic experience, beyond just the beach.

Build a scalable storytelling system
Reusable content and narratives that supports current and future campaigns, films and partners.

Turn seasonality into year-round demand
Create clear travel motivations across each season.

Attract high-value, experience-driven travelers
Align storytelling with luxury, nature, culture, and niche audiences.

Spring
Whale migration

Summer
Cultural events

Fall
Shipwreck diving

Winter
Luxury escape

The Deliverables

Bermuda already possesses strong narrative foundations and this initiative builds on those assets. New storytelling connects directly to existing films, extending them into seasonal experiences visitors can step into.

Flagship Films
Defines Bermuda’s identity

  • 1 - 2 cinematic hero films (1-2mins)

  • Seasonal or campaign-led narratives

  • Directed for global brand positioning

Campaign Content
Drives discovery across
channels

  • 10 -15 short-form edits (Reels / TikTok / Shorts)

  • Platform-native storytelling across themes

  • Built for organic reach + partner distribution

Content Library
Evergreen assets for BTA
and partners

  • 50-80 curated commercial still library

  • Multi-platform Cinematic B-roll (ocean, culture, lifestyle, luxury)

Usage & Licensing

  • Content licensed for Bermuda Tourism’s marketing and campaign initiatives

  • Includes organic, digital, and partner distribution

  • Extended usage (paid media, long-term licensing) structured based on scope

Distribution & Amplification

Content Placement
Campaign content is integrated into GoCanada’s editorial and social platforms (2.8M+ audience)

Projected Reach
Designed to generate multi-million reach (5M+ projected) within the Canadian travel market

High-Intent Audience

Reaches travelers actively planning international trips

Editorial Credibility
Positions Bermuda through curated, long-form destination storytelling

Meet Your
Creative Partners

Hi, we’re Jona and Jenna a director–cinematographer and photographer team focused on expedition, wildlife, and remote-destination storytelling. We work as a small, highly adaptable unit, embedded in the experience, capturing both the scale of the environment and the human stories within it. Our goal is simple: create cinematic, authentic visuals that feel as if we’ve been part of your team from day one.