The
Atlantic
Experience: Bermuda
Bermuda is often perceived as a summer beach destination, but the island has the assets to position itself as the year-round ocean adventure and luxury escape for North American travelers.
The Opportunity
Within a 2-4 hour flight of East Coast North America lies the northernmost coral reef in the world, hundreds of shipwrecks, and the Atlantic whale migration route. Yet most travellers still think of Bermuda as just a beach destination.
Storytelling points
⌖ Short flight from major US & Canadian cities
⌖ Northernmost coral reef in the world
⌖ Whale migration corridor (March–April)
⌖ Shipwreck capital of the Atlantic
⌖ Luxury hospitality infrastructure
⌖ Authentic Bermudian culture
The Strategy
Define a distinct identity
Position Bermuda as a world-class Atlantic experience, beyond just the beach.
Build a scalable storytelling system
Reusable content and narratives that supports current and future campaigns, films and partners.
Turn seasonality into year-round demand
Create clear travel motivations across each season.
Attract high-value, experience-driven travelers
Align storytelling with luxury, nature, culture, and niche audiences.
Spring
Whale migration
Summer
Cultural events
Fall
Shipwreck diving
Winter
Luxury escape
The Deliverables
Bermuda already possesses strong narrative foundations and this initiative builds on those assets. New storytelling connects directly to existing films, extending them into seasonal experiences visitors can step into.
Flagship Films
Defines Bermuda’s identity
1 cinematic hero film (1-2mins)
Seasonal or campaign-led narratives
Directed for global brand positioning
per season
Campaign Content
Drives discovery across
channels
5 - 8 short-form edits (Reels / TikTok / Shorts)
Platform-native storytelling across themes
Built for organic reach + partner distribution
per season
Content Library
Evergreen assets for BTA
and partners
20-30 curated commercial still library
Multi-platform Cinematic B-roll (ocean, culture, lifestyle, luxury)
per season
Full year:
Total: 80 - 120 commercial photos
Total: 20 - 32 short form edits
Total: 4 hero films
Usage & Licensing
Content licensed for Bermuda Tourism’s marketing and campaign initiatives
Includes organic, digital, and partner distribution
Extended usage (paid media, long-term licensing) structured based on scope
Distribution & Amplification
Go Canada has built the largest travel audience in the country, with a growing focus on Canadians actively planning trips beyond Canada. With the launch of their new international “Outbound” section, this creates a timely opportunity for destinations like Bermuda to reach a highly engaged audience at the moment they are considering where to go next.
Access to a Large, Engaged Travel Audience
Go Canada and @Canada reach 2.8M+ followers, with a strong base of Canadian travelers actively seeking inspiration and planning their next trips.
First-Mover Advantage in Their ‘Outbound' Expansion
As Go Canada expands into international coverage, Bermuda can be positioned as an early flagship destination within this new content vertical.
Reaching Travelers in the Consideration Phase
The platform connects with users not just browsing, but actively researching and deciding on future travel.
Integrated Social + Editorial Ecosystem
Content is distributed across high-performing social channels and supported by longer-form editorial designed to inform and convert.
Long-Term Value Beyond the Campaign Window
Content continues to surface through search, AI-driven discovery, and on-site navigation, delivering ongoing visibility over time.
Meet Your
Creative Partners
Hi, we’re Jona and Jenna a director–cinematographer and photographer team focused on expedition, wildlife, and remote-destination storytelling. We work as a small, highly adaptable unit, embedded in the experience, capturing both the scale of the environment and the human stories within it. Our goal is simple: create cinematic, authentic visuals that feel as if we’ve been part of your team from day one.